Spelling And Sound
You may have just come up with the cleverest name possible for your business, but ask yourself: will people be able to spell it? On the surface, this may seem like a trivial thing to consider, but if the spelling of your business’s name is too strange or complicated, it could easily hinder things… On a very basic level, it can make your business difficult to look up online.
On the flip side, it’s also important that you think about how your business name sounds out loud. Just as it’s easy to overlook a convoluted spelling, if you come up with a name but don’t test how it sounds when spoken aloud, then you might discover it comes across as a garbled mess later on. Even if your startup name looks gorgeous on paper, that doesn’t mean it’s going to roll off people’s tongues. It’s definitely something worth checking.
We think you’ll agree that a great business name is one that both looks great and sounds great, rather than just one or other.
Don’t Rush The Process
Trusting your gut is important. Don’t settle for a business name that you’re not 100% sure on, because you could easily regret it later on. Remember, at the end of the day, it’s your startup, so if a name doesn’t quite click for you then it probably isn’t the right choice.
When starting up a business, it can be tempting to rush the name-choosing process so you can get it out there as soon as possible. There are dozens other things to worry about when it comes to startups, so it can be easy to overlook just how important the name is. We recommend taking the time to brainstorm as many name ideas as possible and taking as long as you need to find the right one. Once you’ve narrowed the list down to your favourites, enlist some second opinions. Until you get something that feels right to you, don’t settle.
But If You Need To Change It…
Changing your business’s name can seem like a risky move, but sometimes it needs to be done. Even if you start-up your business with a name that seems perfect at the beginning, it’s impossible to predict how you’ll feel later on. Additionally, unexpected circumstances can cause a brand’s name to feel less fitting down the line – such as if your business expands into areas you hadn’t originally planned for.
Whatever the reason, if you really feel the need to change your business’s name, you should. Sure, it may seem risky, but if it needs to be done, it needs to be done. You need to make sure your business is as great as it can possibly be and if that requires a name change, why shouldn’t you?
WHAT DO YOU WANT TO DO NOW?