Finding A Middle-Ground
Just as with logos, it’s important to find that middle-ground between too normal and too weird when it comes to your business’s name. If you go for something too straightforward and plain, then your business will have a hard time standing out. This is why it’s often seen as a good idea to avoid overly popular name trends, like simply using your surname. On the other hand, if you go too weird or extravagant then your business name is likely to stand out for the wrong reasons. It’ll look like you’re trying too hard.
A great way to avoid both of these issues is to run your name ideas past people whose opinions you trust. A name might seem brilliantly clever to you, but a second opinion might reveal that it doesn’t work at all. Just make sure you rely on people who can give you brutal honesty you need – it’s not worth settling for a less-than-great name.