What Can I Do To Get More Voice Search Website Traffic Right Now?
(Skipping over making sure your website is mobile friendly – If it’s not already you are already miles behind everyone and need to sort this as priority 1)
Adapt your mindset then make changes to your content. Think about the way people use voice search: ‘Siri, show me pics of funny cats’. ‘Alexa, where is the closest coffee shop’. ‘Google, why do hummingbirds hover?’. ‘Siri, how do I replace the brake pads on my mark 5 Astra?’
Why, what, where, when, how are the key – Answer questions that you think your audience will be looking for answers on? If your business has had an online presence for some time the chances are you already know the particular keywords/key phrases you are already successful for. (If you don’t, find out – use Google Analytics & Google Console – they’re free and very easy to integrate with your website).
Integrate long-tail keywords in to your content. Where you were trying to rank for ‘logo design’ shift to aim at ‘logo design in the UK’ or ‘logo design for startups’. (See the ‘More Helpful Links’ section further down the page to help you with this)
Bear in mind that changes in the search engine algorithms continually develop so there is a good chance that your previously written content, which wasn’t getting a positive ranking, will be ranking better. These are opportunities and are to be looked out for. Developing this content can cause instant and clear rises in ranking.
Otherwise any future content created (website pages, blogs, news, white papers etc) should make sure that they aim to answer questions that could be being asked via voice search around your business. Are you a local bakery for example? Then maybe some content regarding the local area you are based. Google uses location as one of the ranking factors to ensure the best quality results – so writing content with this insight ensures that when someone in your area says ‘Google, where is the closest bakery?’ yours is high in the mix or even top of the page.
Also think about sentences around keywords and key phrases that people will use to find you. For example: a company that provides Augmented Reality or AR design services may find that there are more UK searches for ‘AR’ than there is for ‘Augmented Reality’ or vice versa. If I was to carry out a voice search command to search for a company is this area I would probably say ‘Siri, show me the best UK AR companies‘.