Think of two Golden arches (or a giant golden ‘M’ if you’d prefer) in relation to fast food. Yes, you’ve guessed it already we’re referring to global fast food giants McDonalds (alright, that was probably a bit easy). Just describing with no visual representation shows the power of their brand logo. However, for a really cool example think or say the word ‘salivate’. What happens…Cool eh?!
The ultimate quest for large companies is to gain instant recognition.
Whether it’s the Nike ‘swoosh’, the Starbucks ‘Mermaids’ or the ‘bitten apple’ of (..yep you guessed that one too) their brand logo is nurtured and continually looked after.
We can argue that a logo is a companies biggest asset until we are blue in the face but instead we intend to provide a logical argument in regards to the financial value of a good brand logo. Stay with us.
