Last month, designer James Edmondson made an interesting observation about the logos of four huge startup companies (Google, Spotify, Airbnb and Pinterest): they all look the same. All of them have opted for the same straightforward sans-serif logos, creating a formal yet slightly soulless appearance.
While there are still plenty of bold and exciting new logos appearing regularly, this is a slightly worrying trend… As Edmondson points out, these brands are changing their logos in an attempt to look more serious and, well, business-y. Their old logos definitely have a more playful and fun feel to them. However, just because a handful of brands are adopting this style, it doesn’t mean that others will follow suit and in a few years’ time the trend might go in the opposite direction and more playful designs might be in again. It’s hard to know for sure!
Ultimately… It’s Impossible
Let’s end things off with another broad prediction: we can’t really predict how things are going to turn out. At the end of the day, the future of logo design in the UK is not something we can fully control and so we just have let it take its course – whatever it might be. But working with the freshest new design or future influencers gets us all excited about it. While some our predictions are pretty much a lock, a whole lot of the industry’s future is still up in the air. What may seem like the next big thing now (such as AR) might be completely forgotten in ten years’ time (remember minidisc?).
Still, it’ll be interesting to see how things play out. As long as there’s still plenty of design work around, we should all be fine!
Got your own magical 8-ball and want to share your predictions with us? Well, why not connect with us on Facebook, Twitter or Instagram? We’d love to hear your opinion on the future of logo design in the UK.