Business Blog:
What is the future of logo design? That’s the million-dollar question, right? Where are logo designs going and where will they be in ten, twenty, thirty years’ time? The reason it’s a million-dollar question is because it’s an almost impossible one to answer – but we’re going to give it a ruddy good shot.
Just like every other industry, graphic design is always evolving. Just think about how much new technologies like smartphones and tablets have shaken things up over the past few decades… It’s almost impossible to imagine a time when all design work was done with a pencil and paper. And there’s also trends and fads to consider, sweeping the design industry in a new direction every now and then.
Predicting the future of logo design isn’t an easy job. It’s hard to know for sure which trends will stick around and which ones will be forgotten in a few years’ time. But we’re going to get out our magic 8-ball and give it a crack. Here are Do More’s predictions for the future of logo design in the UK…
Logos Aren’t Going Anywhere
Let’s start with a big, broad prediction: people are always going to need logos. It may seem like a bit of a duh moment, but we felt like it was worth pointing out. With everything changing so quickly these days, it can sometimes feel like nothing is safe…
There are more startup businesses out there than ever before, with nearly 660,000 being established in 2016 alone. And given the current trajectory of things, that number is only going to rise each year. If you’re a graphic designer, this is obviously fantastic news; if there are more startups than ever before, that means that there is more design work needed than ever before. Because of this, we think designers will be safe when it comes to work for a while to come.
Technology Will Play A Big Role
As we’ve already noted, the rapid rise of new technology over the past few decades has shaken up the design industry in a way that nobody could’ve have predicted. Computers, tablets and smartphones in particular have had a drastic effect on logos, creating a number of new situations they’re needed for (from social media to app stores) as well as changing the way people can interact with them. It’s not a bold prediction to say that this trend will continue in the future. While we don’t know for sure which technological trends will shape the future, many people are placing their bets on augmented reality and 3D printers.
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