City Lounge at a 4* London hotel

Eat. Drink. Meet < < < open to change

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Entries (36)



The Design Brief

City Lounge


Eat. Drink. Meet < < < open to change


We are reopening our newly refurbished lounge - City Lounge in the lobby of Crowne Plaza London - The City hotel. We are based in central London, so are surrounded by many landmarks, mainly the Square Mile's 'The City' skyline, more so than tourist attractions skyline. Our City Lounge is opposite Blackfriars station so a great hub to meet in London, mainly for businessman to grab a light a la carte business breakfast, long coffee meetings and an aperitif before dinner somewhere. Demographic: Businessmen 35-60 yrs Food & Drink: Breakfast a la carte, Brunch, All day international dining, Coffee (85% of the business), Apertif Location: opposite Blackfriars tube and railway station in the historic Square Mile of Central London. We would like the logo to incorporate the London city skyline and and the lounge/coffee/brunch aspect of the venue perhaps a mini slogan can be part of the logo >> MEET . EAT . DRINK << something along those lines to clarify what the lounge is used for. The City Lounge will look contemporary with grey seating booths, orange, yellow and teal chairs, bleach wood tables and shelves and geometric gold chandeliers so the logo's colour/identity can keep this in mind.


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Look & Feel

Modern

Traditional

Attention grabbing

Quietly sophisticated

Feminine

Masculine

Elaborate

Simple

Uniform

Organic

Luxury

Value



Selected Colours

Designers have permission to use their own colour scheme.

Selected Fonts

Sans serif
Modern
Traditional
Condensed