The company is named after my daughter. The first product I am launching is an Apple Pickle based on an old family recipe. So there is clearly a strong theme of family and relationships at the core of this company. The logo should reflect the first product I am launching but needs to be flexible to adapt to other product lines. This could be done by use of different colour schemes or product specific additions to the main logo. The launch product of the company is a unique tasting Indian style pickle with the twist being that the main ingredient is the quintessential British apple. As mentioned the product is based on an old family receipe and brings together a unique combination of Indian spices and fresh apples to produce a versatile pickle with a wide range of applications. Initially the main market for the product will be in the UK with aim of making it a widely used mainstearm product. The logo will therefore need to be eye-catching to attract the interest of people who would not normally be interest in this type of product. In the longer term, if the product is successful in the UK, my aim is to develop its export potential and therefore the design needs to be something which can be easily understood and used in the international market.
Designers have permission to use their own colour scheme.