Set The Tone
As we’ve touched on before, a logo is a great way to set the tone for your business. Similarly to how having a logo early on shows everyone that you know what you’re doing (that it’s an actual business that they should take seriously), it can communicate to people whether it’s their sort of thing.
Colours, fonts, images – all of these play a big role in how your business and logo will be perceived. In a time when your brand isn’t exactly well-known – because you’ve only just started out – your logo is a key indicator of what sort of audience you’re looking for. Through imagery and fonts, you can communicate whether your brand is a serious or a playful one, targeted towards young people or an older audience, among many other things. With the help of a skilled designer, you can make sure that your logo gets across the message that you really need it to.
Having a logo is a great way to convey credibility to customers and build a level of trust with them. As we mentioned, it gets across that you know what you’re doing business-wise. Having a professionally made logo rather than a thrown together one demonstrates that your business is, well, an actual business, no matter how long it’s been around so far.
Like we said, your logo can be used to convey whatever message you like – telling people what sort of business you’re running. But no matter what message you’re trying to send, having a logo that is well-made will convey a sense of professionalism. Just about every town in the UK has a couple of shops and cafes with logos that were thrown together on WordArt – so having a great logo immediately sets you ahead of them in terms of credibility! Investing in a great logo shows that you care how your business is perceived and that you plan on sticking around for a while to come. It’s an investment for the future; if you’re going to build up a brand, why not start with some solid foundations?
For purely practical reasons, a logo can be incredibly handy. You’ll soon discover that your logo has more uses than you can imagine… This is why making sure you get a great one is important; it’s what speaks for your business.
Think about how many different situations you’re likely to see companies’ logos in these days. Of course, on the actual product and in ads, but also on social media pages, websites and even the home-screens of people’s phones if you’re making an app. That’s a lot of places, right? Because of this, you need to make sure your logo isn’t phoned in; having a fantastic one from the beginning is important as it’s the first thing that people will associate with your business. And, as we’ve mentioned, first impressions can be pretty important!
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