A Fresh Start
Let’s start off by focusing on you – yeah, you. A new logo can be a fantastic way to refresh your business for yourself, almost like a soft reset. Especially if you’re a few years deep into your startup. Shaking things up with a fresh image can be a fantastic way to help yourself look at things with a fresh pair of eyes. It can make it feel new again and reignite that enthusiasm that made you start it up in the first place.
Basically, while a new logo can be a fantastic way to pull in a new audience and even rekindle the flame of interest in old customers (which we’ll get to in a minute), the effect it has on you and your employees is just as important. A new logo is a statement, saying that your company is heading into a new era – it’s a way of reasserting control and reminding yourself that you’re carving your own path… And how exciting is that?! It’s a way to take the reins and feel in control of things again. And if that doesn’t sound appealing then, well, we don’t know what does.
Grab A New Audience
Maybe people have been aware of your company for a while? But for one reason or another, they just haven’t jumped on board – even if it’s right up their alley. As we mentioned above, a new logo can be seen as a soft reboot of sorts. It’s giving your business a new burst of life, a way for it to demand people’s attention again after, perhaps, fading into the background a bit.