Take a look at crowd funding websites the top ones in the UK are: Crowdfunder, Kickstarter, Crowdcube & Seedrs. Crowd funding backers want cool things before anyone else. It is a community driven budget raising platform, therefore you are already essentially marketing your great business idea before it’s a fully fledged company. If your idea is super cool (or is presented that way), it has a good chance of succeeding getting the required budget. There is a wealth of information on these websites and via a Google search in how to create a good pitch to give it a good chance. Click this link to start your research.
Angel Investors are usually a group of individuals who meet up every so often to hear pitches. A sort of Dragons Den but without all the silly bits. Quite rightly, they demand that you have a good business plan for your good idea. However, it is also a great forum to get feedback and potentially support to further refine what your business is or could be. Finally, the coaching you can get from Angel Investors is great. It’s in their best interest for it to succeed after all.
You might want to go it alone, it’s understandable, it is your great business idea after all and you don’t want any unscrupulous so and so taking it. However if you are feeling out of your depth in terms of starting out you may find a like minded business or director who is looking to increase their offering. What if your idea completely complements an existing business? What if their customers are likely to buy into your idea? A pre-existing engaged audience is better than an audience of zero! So can a deal be struck? Worth exploring maybe..
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