Aim For Regular Customers
What’s more important than customers? Regular customers. For your business to truly thrive – whether it’s a social media app or a bicycle repair shop – you need to make connections that are likely to last, with people that are likely to come back. Any sort of interaction with your audience is good of course, but if someone uses your services and doesn’t come back, it can be seen as a bit worrisome… If you want your business to thrive in the long term, you need customers that’ll engage with you in the long term.
Broadly put, the best way to do this is to show your audience that you care about them. Demonstrate that you’re committed to giving them the best service possible. Make them feel like they’re important to you. If you can do that, they’ll be more likely to care in return and rely on you in the future. So, to put it simply: if you put in the effort with your audience, they’ll be more likely to put in the effort with you.
Be Open To Different Methods
Making those first connections with your audience can be difficult, and so we recommend you try as many different strategies as you can manage. Most methods will cost you time and money despite offering very little in return in the short term… But in the long term, they’re likely to help you build a rapport with your customers that’ll prove incredibly useful.