Update It Regularly
A great way to keep people coming back to your website – which will also do wonders for your search engine rankings – is to update it on a regular basis. While it may be tempting to put your website together, triumphantly say, ‘Done!’ and then not touch it for a few years, we don’t recommend it.
On a simple, kinda obvious level, it’s important to update your website quickly when certain aspects of your business change, whether it be contact information or the services you offer. On a slightly more complicated level, having something like a blog can create an incentive for people to come back, creating an interactive, ever-changing element. Doing so will not only help out your website in the search engine ranking and bounce rate departments, but it’ll also help keep your business in your customers’ minds, making it a part of their regular life in some way. And all from a simple blog post every now and then… Pretty sweet, right?
Revamp Your Look
You know the old saying, ‘Don’t judge a book by its cover?’ While it’s a great sentiment – and one we urge everyone to live by – it’s not one that a lot of people follow… Which means that an ugly website is a lot like a book with an ugly cover: people aren’t going to stick around long enough to discover whether it’s actually worth their time.
That’s why it’s important to ensure that your brand’s logo is super-slick – because a good logo can speak a thousand words. If people think your logo looks disastrous, then they’re unlikely to stick around long enough to figure out whether your business’s website worth their time. Securing a good logo (say, with us at Do More Design) can be a great way to ensure you create that killer first impression with visitors to your website. Make sure people hang around long enough to give your website a shot and give your book a new cover!
So what do you think? Do you have any killer tips we’ve missed when it comes to squashing high bounce rates? Let us know – connect with us on Facebook, Twitter or Instagram (or all of them!)