It’s important to make sure your website isn’t too samey. There are plenty of great places online that make creating your business’s website a complete doddle – Squarespace and WordPress, off the top of our heads – so launching a site has never been easier. Just pick out a template, whack together a little of text and you’re ready to go, right?
While there’s nothing wrong with templates – they do make life a lot easier – you need to make sure your website has a personal touch. If you do choose to make your website through an online resource like Squarespace or WordPress, you need to make sure it doesn’t look lazy or exactly like someone else’s site. A lot of these website templates have probably been used dozens of times before by other people, remember. Just adding a few images and playing around with the elements – whether it be side-bars, headers or whatever – can help make things pop a bit more.