Business Blog:
So you’ve done it – you’ve finally launched your start-up’s website. First off, congratulations! It’s pretty hard to overestimate the importance of having a website in today’s business world; no matter what industry you’re in, it’s pretty much a necessity.
Now that your website is online, the next thing you’re probably thinking is: ‘How do I get people to visit it?’ There are plenty of things you can do, such as advertising and social media – which we’ve covered previously – but we’re going to focus on one aspect in particular in this blog post… Lowering Bounce rates. If you’re not sure what bounce rates are, don’t worry, it’s pretty straightforward. Basically, they correlate to how much time people spend on your website. If someone leaves your website almost immediately after landing on it without interacting, that’s a bounce.
Keeping your website’s bounce rate down is great for a number of reasons. On a basic level, a low bounce rate means that people are engaging with your website and business – which we’re sure is something you want! – but it can also improve your ranking on search engines such as Google. So it’s definitely something worth keeping an eye on! (We should also mention that Google Analytics is a fantastic tool for checking your website’s bounce rate – and it’s free and easy to integrate. If you can’t see what your bounce rate is, it’s impossible to know whether you’re making any progress.)
If you’re ready to get your bounce rate down, read on!
Get To The Point
Make sure your website is clear in what it’s about, basically. The number one reason for high bounce rates is the fact that most of us have a super short attention span in the technological age. If someone lands on your website and immediately finds it too complicated, unclear or confusing… Then yeah, they’re gonna leave.
You need to make sure your website gets straight to the point. The landing page should outline what your business is about, preferably in as concise a manner as possible. Even if you’re offering exactly what a specific visitor is looking for if you make it an unnecessary challenge for them to find out the information they’re after then they’ll just go somewhere else. The main reason people use business’s websites is to get the info they quickly and conveniently. So why make things more complicated than they need to be?
Avoid Sameiness
It’s important to make sure your website isn’t too samey. There are plenty of great places online that make creating your business’s website a complete doddle – Squarespace and WordPress, off the top of our heads – so launching a site has never been easier. Just pick out a template, whack together a little of text and you’re ready to go, right?
While there’s nothing wrong with templates – they do make life a lot easier – you need to make sure your website has a personal touch. If you do choose to make your website through an online resource like Squarespace or WordPress, you need to make sure it doesn’t look lazy or exactly like someone else’s site. A lot of these website templates have probably been used dozens of times before by other people, remember. Just adding a few images and playing around with the elements – whether it be side-bars, headers or whatever – can help make things pop a bit more.
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