Colours and Fonts
These two aspects play into pretty much every other point we’re making here, but they’re significant enough to be mentioned on their own. It’s almost guaranteed that your logo will feature colour and text, so it’s important to consider both carefully.
When deciding on colours and fonts for your business logo design, it’s essential to make sure they reflect your business’s personality – as we touched on earlier. If you’re going for sleek and professional, it’s probably best to avoid using Comic Sans in a bright neon orange. And in relation to another point we made a minute ago, try to keep things simple; avoid using too many colours or fonts. While you can get away with a few different colours in your logos – as long as they don’t clash too much – we recommend only using a single font. Trust us on this one.
Remember in the ’90s when everyone was using those horrifying 3D text fonts in their logo? Back then that seemed like they would be the next big trend, but nowadays they just look horrendously dated… And that’s what happens with most gimmicks.
To create a logo that’ll truly last, you just have to ask yourself one simple questions: ‘Is this likely to still look good in ten years’ time?’ While it’s impossible to have an exact idea of what logos will look like in ten years, avoiding new, gimmicky trends can be a great way to prevent yourself from having to redesign in a few years or so. To see what a timeless design looks like, we recommend you Google the logos of some big brands and compare how they look now with how they did ten years ago. The less the logo has changed, the more timeless it generally is.