There’s no doubt that native designers are bound to have a deeper understanding of UK culture than those from other countries. While it’s not as though our country’s culture isn’t known around the world – pretty much everyone has seen a British TV show or movie at some stage – these mediums only really offer a surface understanding. For someone who has the nitty-gritty knowledge you need, you need to look to native designers.
It’s a deep-rooted understanding we’re talking about, relating to UK society as a whole; whether it’s slang terms, knowledge of major and minor cities or knowing what the latest reality TV show everyone’s watching is. While this stuff might not seem relevant at first, it’s hard to know what might come in to play when a logo is being designed for your business. Especially if your main audience is UK-based, an understanding of what makes them tick can be essential when crafting a logo that speaks to them.
Similar to our last point, but far from the same, another benefit of using a native designer is an up-to-date knowledge of marketing and design trends. It’s something that’s pretty impossible to have if you don’t live in the UK, even if you try to keep up with it online… Design and marketing trends are something that you gain an awareness of by walking down the street, going shopping and watching TV; it’s something you get exposed to every day simply by living in the country. Because of this, it’s hard to truly be aware of the latest trends without being a country native.