Heard of ‘remarketing’? We’ll give you a relevant example: If, for example you do a google shopping search for garden sheds and click on a couple of the ads of branded online shops you recognise. Now if you didn’t clear your browsing history you would watch how those sheds followed you around across other websites. Sound familiar?
Remarketing is an advertising process that targets those who have visited your website but may not have made a purchase. Yes as with traditional media, marketers are aware that the more a brand is seen the more it is recognised, the more it is recognised the more chance of an interaction.
To find out more about remarketing advertising click this link for a third party, well written article and instruction.
Naturally, remarketing is not the only strategy to keep your audience seeing the brand. That is why every marketing blogging website you visit promotes a variety of marketing, from traditional advertising to social media. Of course it’s all about scale but take lead from those who have been doing it for many years. The Apple icon & the Nike ‘swoosh’ are instantly recognisable but only because of the volume of communication it has taken to make this happen. These brands want to be everywhere relevant that you, their potential customer are.