It’s weird to think that a few years ago if you’d mentioned Deliveroo to a friend, it’s unlikely they would’ve known what you were on about at all… And now that strange, wacky name is one that’s known throughout most of the world.
Only founded back in 2013, it’s pretty crazy how fast Deliveroo has grown. In just three years, it expanded from delivering food for a mere two restaurants in London to 6,000 in 50 cities all over the world. It’s a success story that just about every new startup would like replicate. Even more impressive is the fact that Deliveroo wasn’t exactly the first business to tap into the fast food delivery market (obviously it had been around for a while before) with businesses such as JustEat offering similar services.
One of the main reasons we believe the company managed to rise so quickly was because of its branding. Compared to its main competitors, the aforementioned JustEats as well as UberEats now, Deliveroo just has a bigger sense of personality; heck, just look at its name. This is reflected in the company’s memorable kangaroo-face logo as well. There’s a sense of whimsy to how Deliveroo presents itself through its name and logo that other food delivery companies are missing, and we definitely believe that’s played a huge role in its success.
Similarly to Deliveroo, Upwork is a name that seemingly popped out of thin air one day. And just like Deliveroo, it quickly became the biggest known name of its industry; if you’re a freelance writer looking for work online there’s literally no way you haven’t heard of them before.
Upwork’s rise wasn’t quite as quick and dramatic as Deliveroo’s, though there is still a lot to be learnt from it. The business dates all the way back to 1999 when it was originally launched under a different name – Elance. Doesn’t have the same ring to it, right? It wasn’t until a rebranding and merger in 2013 (where it gained the name we all know it by) that the company really found a huge amount of success, which can be seen as pretty telling.