Brand identity is important. Whether your startup’s focus is developing the next killer social media app or selling ice creams, you need to make sure it has a clear business voice. Think of any big and well-known company – Disney, Google, Coca Cola – and there are certain images that are sure to jump into your mind straight away in relation to them. With Coca Cola, for example, you’re probably going to think of those Christmas adverts that come around every year without fail… Most brands forge their identities through expensive marketing campaigns, though we’re going to assume that you don’t have the budget for that right now. But don’t worry, there are plenty of other ways to develop your start-up’s voice and, as you’ve probably guessed, we’re going to run you through some of them.