Where to start with your slogan?
A good slogan is seemingly effortless, memorable and catchy, it should allow your targeted audience to get in the zone and instantly think of your brand. As a general rule, they should be under 10 words in length – think small. The shorter it is, the easier it is to remember, and that’s just the miracles of science.
A good slogan supports the message of your business, consistency is key and therefore it should harmonize with your logo and other parts of your business. Challenge everything you come up with, and consider whether or not it would actually suit the image that you want to portray of your business- after all, if your business were to go global, your slogan would be everywhere you want to be. Image is vital.