Tying into our previous point – it’s almost always better to play it risky than to play it safe. Generally, the designs that people remember are the ones that take risks. Safe ones are more likely to simply fade into the background. Going beyond the prompt – giving the client what you think they want but maybe haven’t realised yet – is an important way to show off that you’re not just another designer. And even if it doesn’t pay off, they’re likely to respect you for trying to deliver something more.
Go the Extra Mile
We’ll end things with a very straight-forward and general point: go the extra mile. If you want to stand out from everyone else, you need to try to do more than everyone else. Don’t settle for a design that’s just OK, make sure it’s as great as it can possibly be.
Even if it means starting a project over from scratch or putting in more hours than you intended to, it’s important to make sure you give it 100%. And, if we’re honest, this is more for you than it is for the client; if you try your hardest on a project, then you know you’ve done all you can. If your design doesn’t end up being chosen, you won’t walk away asking ‘what ifs’ about what would’ve happened if you’d gone a little further. To put it simply, what we’re trying to say is: Do More!
WHAT DO YOU WANT TO DO NOW?