Design Blog:
Oversaturation sucks. It feels like just about every creative medium is crowded these days; when you go to look for a new album to listen or a new film to watch, it’s pretty easy to feel overwhelmed by all the options available. Even if your design work has the niche-est of niche tastes (perhaps you only design whilst listening exclusively to Japanese noise metal?), you’re still sure to be one of at least a dozen options to choose from.
And unfortunately, the same is true when it comes to design work. If you have trouble choosing which TV show to watch on Netflix next, imagine how much trouble businesses must have when it comes to choosing a design to represent their company? Because of this, it’s more important than ever to make sure you stand out. Don’t get lost in the crowd. You need to show people that your design work is something special – as we’re sure it is – and that you have something to offer that no else has.
Luckily, we’ve got some advice for when it comes to proving that you’re a cut above the rest. Do More is here to help make sure that your design work doesn’t get caught in a sea of similar designs – we want your unique voice to shine.
Familiar Yet Different
Understanding what the client wants is incredibly important. You need to understand what their business is about and how they want you to represent it through your design work. If you aren’t on the same page, then there’s probably going to be some issues…
Yet, at the same time, you almost need to be one step ahead of them in terms of what they want. By ‘familiar yet different’, we mean that you need to give them want they want – and something extra. It’s important to follow a prompt closely, but if you only follow it and do nothing else then you’re likely to produce something samey. It’s important to find a balance between giving them what they want and what you and only you can offer with your unique voice. Make sense?
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