Step Four: Website.
Get a good website for your budget, anyone that says can create you a website for under £1,000 better be either a web developer brother in law, a very much loved one or someone in web design that owes you a MASSIVE FAVOUR. Websites are your front facing brochure, spend a good budget on them. Make sure you have control of these key areas. Can I control the content (words) on my website? Can I upload and change photos on my website? Am I able to change the meta titles and meta descriptions?
Meta title is the search title in the Google listing. Meta description is the proceeding description underneath. Look for yourself, type in ‘wedding hats for sale’ (- an example, might be worth typing in a keyword more aligned to your business here) into Google. The ones that have good or great meta are usually at the top.
Meta is key, it is the first impression that a potential client gets of you. It is the thing that encourages them to click. Meta titles should be no longer than 60 characters, Meta descriptions should be no longer than 160 characters.