Business Blog:
Day One Digital Marketing
So you’ve decided quite rightly that digital marketing is for you. After all, your audience is on digital platforms and you need to communicate with them in order to grow your business right?
That’s great! Now what? – Wouldn’t it just be ace if you were given some simple steps to follow to get moving? Well read on you lucky devils…..
Do More Design’s target market is start-up companies or small businesses who may have yet to take steps into wider digital marketing. We want to help them grow in any way we can. This aims to be a guide with links supporting even the most novice marketer to get their new brand out there and start interacting with potential customers.
Step one: Talk to everyone you know who works in marketing.
6 degrees of separation means that you know someone at the least! Ask questions, tell them what you are looking to do even if they are trying to sell to you write down the areas they mention as potential avenues to explore. Gather wisdom. LinkedIn maybe?
Step Two: Brand
This is singly the biggest asset. Don’t devalue it. This is what your audience will associate with your business. Get it right, do your own research, what do you they associate with? Who are your competitors? What do they look like? How are you going to outflank them? What does your company stand for? WRITE YOUR ANSWERS DOWN. How is it represented in your brand? http://www.economist.com/news/business/21614150-brands-are-most-valuable-assets-many-companies-possess-no-one-agrees-how-much-they
Step Three: Get social
Your audience is already on social media. Be everywhere they are: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, Youtube. These are tools that allow you to engage your customers. Join the groups they are likely to be in, create posts, share news. For a boost type the keywords ‘How to Boost a Facebook Post’ into google and give it a go with very little capital. A small budget can reach a lot of people and you can target locations, ages, interests as well as a number of other refining options. It’s not difficult to manage these days use an app to support you: https://www.lifewire.com/social-media-apps-for-managing-everything-3486302
Step Four: Website.
Get a good website for your budget, anyone that says can create you a website for under £1,000 better be either a web developer brother in law, a very much loved one or someone in web design that owes you a MASSIVE FAVOUR. Websites are your front facing brochure, spend a good budget on them. Make sure you have control of these key areas. Can I control the content (words) on my website? Can I upload and change photos on my website? Am I able to change the meta titles and meta descriptions?
Meta title is the search title in the Google listing. Meta description is the proceeding description underneath. Look for yourself, type in ‘wedding hats for sale’ (- an example, might be worth typing in a keyword more aligned to your business here) into Google. The ones that have good or great meta are usually at the top.
Meta is key, it is the first impression that a potential client gets of you. It is the thing that encourages them to click. Meta titles should be no longer than 60 characters, Meta descriptions should be no longer than 160 characters.
Step Five: Blog and Share
You’re very much on your way now. Keywords are searches that an individual puts into a search engine (like Google) to get results. It doesn’t have to be one or two words, these days it can a full question or even via voice activation. Think about what your audience will be searching and write good articles on that. The idea here (and this is a big Google friendly word) is to make yourself an AUTHORITY in your industry, to make yourself look and sound like experts willing to support those looking for your kind. Once you have written your blog piece share it via your social media channels that should now slowly but surely be increasing.
Step Six: DO MORE
Your journey does not stop, your website and social media channels will never be ‘finished’. Keep adapting, don’t stay still, keep delivering good content and good service.
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