Business Blog:
Day One Digital Marketing

Do More Design’s target market is start-up companies or small businesses who may have yet to take steps into wider digital marketing. We want to help them grow in any way we can. This aims to be a guide with links supporting even the most novice marketer to get their new brand out there and start interacting with potential customers.

Step one: Talk to everyone you know who works in marketing.

6 degrees of separation means that you know someone at the least! Ask questions, tell them what you are looking to do even if they are trying to sell to you write down the areas they mention as potential avenues to explore. Gather wisdom. LinkedIn maybe?

Step Two: Brand 

This is singly the biggest asset. Don’t devalue it. This is what your audience will associate with your business. Get it right, do your own research, what do you they associate with? Who are your competitors? What do they look like? How  are you going to outflank them? What does your company stand for? WRITE YOUR ANSWERS DOWN. How is it represented in your brand? http://www.economist.com/news/business/21614150-brands-are-most-valuable-assets-many-companies-possess-no-one-agrees-how-much-they

Step Three: Get social

Your audience is already on social media. Be everywhere they are: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, Youtube. These are tools that allow you to engage your customers. Join the groups they are likely to be in, create posts, share news. For a boost type the keywords ‘How to Boost a Facebook Post’ into google and give it a go with very little capital. A small budget can reach a lot of people and you can target locations, ages, interests as well as a number of other refining options. It’s not difficult to manage these days use an app to support you: https://www.lifewire.com/social-media-apps-for-managing-everything-3486302