When it comes to crafting your startup’s identity, its name and logo really go hand in hand. If both are strong, it can give your business an incredible boost, and if both are not-so-good then, well…
We’ve already talked about the importance of having a great logo for your business early on, so we thought it’d make sense to touch on names as well. As you probably know, there are a lot of factors to consider when naming your startup… And, to be honest, it can be pretty daunting. In many ways, your name is the foundation your startup is built on – and you really don’t want to build your startup on a rocky foundation! Unlike a logo, a name can be difficult to change later on in a business’s life so we’re here to make sure you get the right one the first time around!
Here are Do More’s top tips when it comes to naming your startup.
Finding A Middle-Ground
Just as with logos, it’s important to find that middle-ground between too normal and too weird when it comes to your business’s name. If you go for something too straightforward and plain, then your business will have a hard time standing out. This is why it’s often seen as a good idea to avoid overly popular name trends, like simply using your surname. On the other hand, if you go too weird or extravagant then your business name is likely to stand out for the wrong reasons. It’ll look like you’re trying too hard.
A great way to avoid both of these issues is to run your name ideas past people whose opinions you trust. A name might seem brilliantly clever to you, but a second opinion might reveal that it doesn’t work at all. Just make sure you rely on people who can give you brutal honesty you need – it’s not worth settling for a less-than-great name.
Spelling And Sound
You may have just come up with the cleverest name possible for your business, but ask yourself: will people be able to spell it? On the surface, this may seem like a trivial thing to consider, but if the spelling of your business’s name is too strange or complicated, it could easily hinder things… On a very basic level, it can make your business difficult to look up online.
On the flip side, it’s also important that you think about how your business name sounds out loud. Just as it’s easy to overlook a convoluted spelling, if you come up with a name but don’t test how it sounds when spoken aloud, then you might discover it comes across as a garbled mess later on. Even if your startup name looks gorgeous on paper, that doesn’t mean it’s going to roll off people’s tongues. It’s definitely something worth checking.
We think you’ll agree that a great business name is one that both looks great and sounds great, rather than just one or other.
In Sync With Your Logo
As we’ve mentioned, your business’s name and logo are arguably the two most important tools for developing its image. They’re the first parts of your business that people are likely to see and they’re probably going to be the parts that stick with them the most.
Because of this, you need to make sure that your startup’s name and logo complement each other. If you’ve gone for a name that’s straightforward and sensible then it makes sense that your logo reflects that, right? Equally, if your logo is a bit more on the wacky side, your logo should reflect that too. Your business’s name and logo should work together to send out a clear, unified message, telling people what your startup is all about. If they’re not in sync, or if they’re sending out two different messages, then it’s likely to give your potential customers a bit of tonal whiplash.
Don’t Rush The Process
Trusting your gut is important. Don’t settle for a business name that you’re not 100% sure on, because you could easily regret it later on. Remember, at the end of the day, it’s your startup, so if a name doesn’t quite click for you then it probably isn’t the right choice.
When starting up a business, it can be tempting to rush the name-choosing process so you can get it out there as soon as possible. There are dozens other things to worry about when it comes to startups, so it can be easy to overlook just how important the name is. We recommend taking the time to brainstorm as many name ideas as possible and taking as long as you need to find the right one. Once you’ve narrowed the list down to your favourites, enlist some second opinions. Until you get something that feels right to you, don’t settle.
But If You Need To Change It…
Changing your business’s name can seem like a risky move, but sometimes it needs to be done. Even if you start-up your business with a name that seems perfect at the beginning, it’s impossible to predict how you’ll feel later on. Additionally, unexpected circumstances can cause a brand’s name to feel less fitting down the line – such as if your business expands into areas you hadn’t originally planned for.
Whatever the reason, if you really feel the need to change your business’s name, you should. Sure, it may seem risky, but if it needs to be done, it needs to be done. You need to make sure your business is as great as it can possibly be and if that requires a name change, why shouldn’t you?
Got any hot tips when it comes to selecting a name for your startup? Hit us up on Facebook, Twitter or Instagram – we’d love to hear from you! Now, get out there and DO MORE.