Voice Search is not just for ‘the Millennials’, neither is it a fad. It supports technology developments and in turn it is getting ever more popular Worldwide.
Clinging on to text based search for dear life is going to leave your online presence for your business behind the rest. It’s time to shift your thinking and thankfully it’s not going to need months of arduous development or masses of investment. This article provides the current landscape insights and will give you actions you can take today.
Also, developments in wearable technology have fast-forwarded its necessity. Often screens are small on these devices and obviously fingers are big in comparison. Mintel estimated UK sales of 1.96 million devices in 2017 which was a rise of 23% on the previous year.
Gary Veynerchuck predicts the decline of texting in the future due to the rise of these technologies and the speed and utility that they offer. ‘I genuinely think I am going to poke my head out of the shower 3 times per shower, because its going to be faster to say it and get that person to know the information than it is to grab the phone and do it’.
What Are The Implications of Voice Search’s Growth?
The changes in search engine algorithms mean that those who didn’t rank so well, now have the chance to be more visible based on their previous content and future content.
Voice Search commands are still being translated in to words by search engines to process. So website content is still the best way to gather traffic.
What Can I Do To Get More Voice Search Website Traffic Right Now?
(Skipping over making sure your website is mobile friendly – If it’s not already you are already miles behind and need to sort this as priority one)
Adapt your mindset then make changes to your content. Think about the way people use voice search: ‘Siri, show me pics of funny cats’. ‘Alexa, where is the closest coffee shop’. ‘Google, why do hummingbirds hover?’. ‘Siri, how do I replace the brake pads on my mark 5 Astra?’
Changes in the search engine algorithms continue to develop so there is a good chance that your previously written content, that wasn’t getting a previous ranking, will be ranking better – these are opportunities and to be looked out for.
Otherwise any future content created (website pages, blogs, news, white papers etc) should make sure that they aim to answer questions that could be being asked via voice search around your business. Are you a local bakery for example? Then maybe some content regarding the local area you are based. Google uses location as one of the ranking factors to ensure the best quality results – so writing content with this insight ensures that when someone in your area says ‘Google, where is the closest bakery?’ yours is high in the mix or even top of the page.
Also think about sentences around keywords and key phrases that people will use to find you. For example a company the provides Augmented Reality or AR design services may find that there are more UK searches for ‘AR’ than there is for ‘Augmented Reality’ or vice versa. If I was to do a search to find one of these companies using voice search I would probably say ‘Siri, show me the best UK AR companies‘.
As you are making content changes with the aim of getting further audience you need to ensure that this is not a wasted effort and that your new audience converts in line with your goals. Does your business need freshening up? A new unique brand logo perhaps for better recognition? (We might know of a platform that can help with that…)
Further Voice Search Statistics To Give Your Business Insight:
The U.S. provides a lot of insight regarding the adoption of voice search and how it is being currently used for eCommerce. For example 1 in 4 shoppers used voice search assistance while booking holidays in 2017.
Have you got any interesting stats that could provide insight to small businesses? Connect and make contact with us via all the usual places – Facebook, Twitter and Instagram. Good insights and advise is always worth sharing!