When starting up a business, it can feel like there’s an endless number of things to worry about. We’ve covered a few of these in past blog posts – such as making those crucial connections – but really, we’ve only scratched the surface of it. With so many things to think about, it can be easy to push things down on your list of priorities, like getting a logo. But trust us when we say it should really be high up on your to-do list.
Securing a great logo is something you should do early on in your business’ life for a number of reasons. Not only is it a fantastic way to establish an identity, but it’s also a very easy way to help yourself stand out from the crowd. Putting it off till later is only likely to hinder your startup… And we think you’ll agree that it’s always better to bolt out of the gate rather than limp!
For the ins and outs of how a superb logo can really give your business that kickstart it needs, read on!
Build An Identity
It is impossible to overestimate the importance of establishing an identity for your business. Whether you’re starting up a blog, a charity or dating site for the elderly, you want to make sure that you make a big impression early on… And there are few better ways to do that than with a great logo.
When starting out, you’re likely to have people stumbling across your business for the first time pretty frequently. And we think you’ll agree that you want as many of those first impressions to be good ones as possible. A strong logo gives your startup a sense of presence that nothing else really can. In those early days, it can be an essential way to communicate with potential customers when you have no other methods. Having a well-designed logo signifies professionalism, meaning that even if your business hasn’t been around for long, it’ll definitely give off the impression that you know what you’re doing!
Set The Tone
As we’ve touched on before, a logo is a great way to set the tone for your business. Similarly to how having a logo early on shows everyone that you know what you’re doing (that it’s an actual business that they should take seriously), it can communicate to people whether it’s their sort of thing.
Colours, fonts, images – all of these play a big role in how your business and logo will be perceived. In a time when your brand isn’t exactly well-known – because you’ve only just started out – your logo is a key indicator of what sort of audience you’re looking for. Through imagery and fonts, you can communicate whether your brand is a serious or a playful one, targeted towards young people or an older audience, among many other things. With the help of a skilled designer, you can make sure that your logo gets across the message that you really need it to.
Giving your business a logo is a way of giving it its own voice. With some well thought out branding, your startup can pretty much speak for itself… Something that’s important in those early days, when there are few people to speak on its behalf.
Having a logo is a great way to convey credibility to customers and build a level of trust with them. As we mentioned, it gets across that you know what you’re doing business-wise. Having a professionally made logo rather than a thrown together one demonstrates that your business is, well, an actual business, no matter how long it’s been around so far.
Like we said, your logo can be used to convey whatever message you like – telling people what sort of business you’re running. But no matter what message you’re trying to send, having a logo that is well-made will convey a sense of professionalism. Just about every town in the UK has a couple of shops and cafes with logos that were thrown together on WordArt – so having a great logo immediately sets you ahead of them in terms of credibility! Investing in a great logo shows that you care how your business is perceived and that you plan on sticking around for a while to come. It’s an investment for the future; if you’re going to build up a brand, why not start with some solid foundations?
For purely practical reasons, a logo can be incredibly handy. You’ll soon discover that your logo has more uses than you can imagine… This is why making sure you get a great one is important; it’s what speaks for your business.
Think about how many different situations you’re likely to see companies’ logos in these days. Of course, on the actual product and in ads, but also on social media pages, websites and even the home-screens of people’s phones if you’re making an app. That’s a lot of places, right? Because of this, you need to make sure your logo isn’t phoned in; having a fantastic one from the beginning is important as it’s the first thing that people will associate with your business. And, as we’ve mentioned, first impressions can be pretty important!
Finally, we also believe that securing a logo for your business can be a great moment on a personal level. Having a logo – your own logo for your own business – can be huge. When you have a logo, you have something tangible to say, ‘This is my own business.’
Because of this, for a lot of people getting a logo is the moment where their startup really springs to life. It’s the point where it makes jump from simply being a project they’re working on to a proper business that they can share with the whole wide world. As a result, we think it’s really important to make sure you get yourself a logo as soon as possible.
So, if you’re ready to secure yourself the logo of your dreams, be sure to sort out a competition and make the most of our incredible pool of designers. Take advantage of some of the best and freshest design talent that the UK has to offer and get out there and DO MORE!