It’s amazing what a new logo can do for a business. Whether your startup is one year old or ten, treating it to a new logo can be a fantastic way to give things a much-needed shake-up. It can reignite your customers’ enthusiasm for your business as well as draw in a horde of new ones.
Sometimes it can be easy to overlook how a big a role your logo plays in your business’s identity. As we’ve stated in the past, it’s normally the first part of your business that people are exposed to, making it a great way to ensure you make a killer first impression. Even if your current logo isn’t awful, grabbing a new one can still be incredibly helpful; if you’ve stuck with the same look for years and years on end, it can be an excellent way to shake off the cobwebs and keep things fresh.
So, if you’re ready to secure your startup a new lease of life – no matter how old it is – read on and discover why you should grab yourself a new logo.
A Fresh Start
Let’s start off by focusing on you – yeah, you. A new logo can be a fantastic way to refresh your business for yourself, almost like a soft reset. Especially if you’re a few years deep into your startup, shaking things up with a fresh image can be a fantastic way to help yourself look at things with a fresh pair of eyes. It can make it feel new again and reignite that enthusiasm that made you start it up in the first place.
Basically, while a new logo can be a fantastic way to pull in a new audience and even rekindle the flame of interest in old customers (which we’ll get to in a minute), the effect it has on you and your employees is just as important. A new logo is a statement, saying that your company is heading into a new era – it’s a way of reasserting control and reminding yourself that you’re carving your own path… And how exciting is that?! It’s a way to take the reins and feel in control of things again. And if that doesn’t sound appealing then, well, we don’t know what does.
Grab A New Audience
Maybe people have been aware of your company for a while, but for one reason or another, they just haven’t jumped on board – even if it’s right up their alley. As we mentioned above, a new logo can be seen as a soft reboot of sorts; it’s giving your business a new burst of life, a way for it to demand people’s attention again after, perhaps, fading into the background a bit.
In a sense, a new logo is a way to start over again with these potential customers – a chance to meet and greet them again for the first time. This is especially true if your old logo wasn’t quite up to scratch; if people found something off-putting about it, perhaps it just wasn’t interesting enough, then a new look might just be the thing that tips them over the edge. Make people pay attention again.
Reassure An Old Audience
But hey, it isn’t all about grabbing new customers! A new logo can get your old ones pumped up about your business all over again. Similarly to how your business can fade into the background for potential customers when it’s been around for a while, current customers might forget about it a little bit. Firing off a new logo is a way to show your old audience that your startup is still something to get excited about, that it’s anything but stagnant.
Separate Yourself From The Competition
While your current logo may have been cutting edge and ahead of the curve years ago, it might be a bit stale now. Now all of your competitors have a similar look and, well, standing out from the crowd isn’t quite as easy as it used to be. Even if the services and products your startup offers are leagues ahead of those your competition have, if your logo looks bland in comparison to theirs then beating them can still be a challenge.
A new logo is a statement; if all of your competitors have stuck around with the same snooze-worthy logos for years and years on end, securing yourself a new one can be a simple way of showing that you care more than they do. While your competition is stuck in place, you’re moving forward.
Expand Your Horizons
Sometimes an old logo can be restrictive. A few years ago, it may have reflected what your startup was about perfectly, but now… It just doesn’t feel relevant. It’s also not uncommon for businesses to pivot and change, and if yours has done just that it the past few years, how can your logo be representative anymore?
If you’ve stuck by the same logo since your business’s launch, then securing a new one is an important move. When you first launch your business, it can be impossible to truly know where it’s going to go. While you of course have an idea of what you want your startup to be, there’s no way of knowing for sure. Because of this, it’s unlikely that that first logo is going to still be relevant after a few years. Secure yourself a logo that gets across where your business is now – not where it was.
A Willingness to Take Risks
Finally, a new logo is a great way of showing off your willingness to risks. Simply put, it demonstrates that your business is always moving; your startup’s journey isn’t over, it’s just beginning. And if that isn’t a fantastic reason to change things up and tap into Do More Design’s incredible designer talent pool, then we really don’t know what is.
So, what do you think are the main benefits of a grabbing a new logo for your business? We’d love to hear your thoughts. Be sure to drop us a line on Facebook, Twitter or Instagram.