The world is more connected than it’s ever been before and that’s a beautiful thing. You can contact anyone pretty much anywhere in the world at any time in an instant, something that would’ve been unthinkable half-a-century ago. It’s hard to underestimate the effect this has had on businesses, lifting so many restrictions on where their customers can reside. It also means that they can get in touch with designers just about anywhere, making the most of the world’s incredible range of talent…
…So why are we making an argument for keeping things local? In such a connected world, restricting yourself to designers from the country your business is based in can sound counter-intuitive… But hear us out. Specifically, we’re going to focus on why it’s a great idea for UK businesses to tap their country for design talent, particularly logo design UK – As we said, there is a ridiculous amount of talent out there in the world – and we think a respectable chunk of it resides in the United Kingdom.
So, read on to discover the myriad of reasons why you should stick to the UK when it comes to sourcing talent for your next bit of design work.
There’s no doubt that native designers are bound to have a deeper understanding of UK culture than those from other countries. While it’s not as though our country’s culture isn’t known around the world – pretty much everyone has seen a British TV show or movie at some stage – these mediums only really offer a surface understanding. For someone who has the nitty-gritty knowledge you need, you need to look to native designers.
It’s a deep-rooted understanding we’re talking about, relating to UK society as a whole; whether it’s slang terms, knowledge of major and minor cities or knowing what the latest reality TV show everyone’s watching is. While this stuff might not seem relevant at first, it’s hard to know what might come in to play when a logo is being designed for your business. Especially if your main audience is UK-based, an understanding of what makes them tick can be essential when crafting a logo that speaks to them.
Similar to our last point, but far from the same, another benefit of using a native designer is an up-to-date knowledge of marketing and design trends. It’s something that’s pretty impossible to have if you don’t live in the UK, even if you try to keep up with it online… Design and marketing trends are something that you gain an awareness of by walking down the street, going shopping and watching TV; it’s something you get exposed to every day simply by living in the country. Because of this, it’s hard to truly be aware of the latest trends without being a country native.
This awareness can be useful in a number of ways. While you don’t want a logo that apes current trends, having one that’s informed by them can help you appeal to potential customers. Just like one with a good cultural understanding, a designer with an awareness of current trends will help ensure you end up with a logo that speaks to a wide audience.
Given how much of an impact the UK has on the world as a whole, culturally and design-wise, it can be easy to forget how small of a place it really is. The sheer variety of talent that comes from our little island is staggering.
The UK is ranked sixth in the world when it comes to design goods exports and its sense of variety has a lot to do with it. There are so many different hubs of creativity in our country, from London to Manchester, Brighton to Plymouth, that startups in search of design talent really are spoilt for choice. Our country has a range of distinct voices, meaning that you’re unlikely to have a hard time finding a designer to match your tone somewhere in the UK. Really, there’s no reason to look abroad for when it comes to fresh design talent – we’ve got everything you could need right here.
We’re In Demand
Okay, it may seem like we’re boasting a bit, making this its own header, but it’s true! The UK is in demand when it comes to design work and people all over the world are after our talented designers. Surely that’s something to celebrate?
As outlined by the Design Council in their 2018 findings on the state of the UK’s design industry, demand for UK design is increasing at a time when most of our exports are decreasing… Demonstrating that our country’s designers are definitely doing something right! The UK has slowly built up a reputation when it comes to design, and it’s sure to improve even more over the years to come. So, taking advantage of all the design talent that the UK has to offer is pretty much a no-brainer – especially when it’s right on your doorstep!
Now for a more straightforward, practical reason on why native designers are the best option: communication. Choosing a designer from the UK makes communication easier in a number of ways, many of them a little bit self-explanatory. Not only will it allow you to avoid any potential language barriers, but it’s also handy timezone-wise. You’re more likely to get a sharp and speedy email response from a designer you’re working with in the UK rather than, say, Australia. (It’s also handy for any potential phone calls or Skypes as well.)
And if there’s ever a need to meet a designer you’re working with in person to discuss things then sticking to someone based in the same country really is the sensible option – especially if you’re looking to work with them on a long-term basis.
Getting the UK’s Best Logo Design is Easy
As you probably know, Do More Design makes it incredibly easy to get access to the very best logo design talent that the UK has to offer, making it even more tempting to stick to native designers. Heck, you’re already on our website, so stop your searches for ‘logo design uk’, sourcing the logo of your dreams is only a few clicks away! Head to our main page and get started now.
So, there you have it: our top reasons for keeping it local when sourcing your next designer. Did we miss any key benefits? Feel free to hit us up at all the usual places (Facebook, Twitter and Instagram) and let us know – we’d love to hear from you.