When it comes to developing your startup’s image, your business logo design can be seen to play a crucial role. It’s the first thing that most people will see when they stumble across your business, so it needs to be good – right? With there being so many other things to manage when it comes to starting up a business, deciding what you want your logo to look like and sourcing a designer can feel like just another thing to worry about…
Thankfully, DoMoreDesign, the company logo maker, is here to take some of the hassle out of the process.
(Cue an audible sigh of relief.) With our website connecting startups with some of the freshest UK design talent around, you’ll have no shortage of designers trying to supply you with a logo for your business. Though we will admit that this does present you with a different problem (though a much nicer one, we think you’ll agree): How do you decide which business logo design to go with?
To help you make sure you get the very best logo for your startup, we’ve put together a handy guide on what makes a great one. At the end of the day, your gut is the best indicator of whether a logo is what you’re looking for, but these factors are definitely worth considering as well…
Your Brand’s Personality
Every successful business has a sense of personality. You know what we mean – a vibe. Without it, it can be hard to make a connection with customers and clients; if you don’t know what your business is about, how are they supposed to? Your business’s personality will largely depend on what industry it’s based and what sort of people you want to attract to it. If you’re running a fast food stall for example, you’ll probably lean towards a playful image rather than a super-serious one.
And it’s impossible for your logo not to tie into this directly. As we mentioned before, your logo is likely to be most customers’ first exposure to your business (they’re likely to see it before they even know what your company is about) and so it’s important for it to send out the right signals. If you want your brand to come across as professional, then make sure your logo signifies that – try to avoid anything that’s too silly or goofy.
If you haven’t got a clear idea of what you want your startup’s personality to be yet, then the right business logo design can also be a great way to guide things. It can set the tone and help you decide exactly what direction you want to take things in.
Don’t Complicate Things
Everyone’s heard of the classic KISS design principle: ‘Keep it simple, stupid’. It’s one of those saying that’s never going to go out of fashion, because it’s always going to be true… Simple is better. The best logos are the ones that don’t have too much stuff going on. Just look at some of the most iconic business logo designs of all time – Apple, McDonald’s, Pepsi… See our point?
There are tons of benefits that come with simple logos, so we’ll touch on a few. Firstly, they’re easy to recreate. If your logo is too hard to draw, or even visualise, then it’s going to be hard for people to remember. Secondly, they can be used in more situations. If you’re creating promotional materials or designing an icon for a smartphone app store, having a simple and straightforward logo is likely to save you a lot of time. Just about every big brand is trying to simplify their business logo design these days, from Instagram to Airbnb, and it’s not hard to see why.
Colours and Fonts
These two aspects play into pretty much every other point we’re making here, but they’re significant enough to be mentioned on their own. It’s almost guaranteed that your logo will feature colour and text, so it’s important to consider both carefully.
When deciding on colours and fonts for your business logo design, it’s essential to make sure they reflect your business’s personality – as we touched on earlier. If you’re going for sleek and professional, it’s probably best to avoid using Comic Sans in a bright neon orange. And in relation to another point we made a minute ago, try to keep things simple; avoid using too many colours or fonts. While you can get away with a few different colours in your logos – as long as they don’t clash too much – we recommend only using a single font. Trust us on this one.
Remember in the ’90s when everyone was using those horrifying 3D text fonts in their logo? Back then that seemed like they would be the next big trend, but nowadays they just look horrendously dated… And that’s what happens with most gimmicks.
To create a logo that’ll truly last, you just have to ask yourself one simple questions: ‘Is this likely to still look good in ten years’ time?’ While it’s impossible to have an exact idea of what logos will look like in ten years, avoiding new, gimmicky trends can be a great way to prevent yourself from having to redesign in a few years or so. To see what a timeless design looks like, we recommend you Google the logos of some big brands and compare how they look now with how they did ten years ago. The less the logo has changed, the more timeless it generally is.
Our final point: don’t steal from others. This one should really go without saying, but we thought we’d throw it out there. Not only is it kind of unethical to rip-off another brand’s logo, but it’s pretty much a guarantee that someone’s going to notice eventually… And that’s not going to look particularly great for your business.
Of course, it’s okay to take inspiration from other business logo designs and we recommend that you examine your favourites and try to work out exactly what it is you like about them. Authors take inspiration from other authors, musicians take inspiration from other musicians, so it’s expected that the same applies when it comes to designers. Just make sure that you don’t veer into stealing territory, because it isn’t a good look.
So if you’re ready to secure yourself the logo of your dreams, why not set up a design contest with us and get our talented pool of UK designers on the job? If you have any questions, you can always hit us up at all the usual places: Facebook, Twitter and Instagram.