High Quality Content
It may sound incredibly simple, but one of the best ways to make your business search engine optimised is to provide high quality and original content. That’s it. With all the SEO advice floating around out there, it can be easy to lose sight of the fact that Google rewards content that is original and well-written – not trying to pander to search engines through keyword spamming or other tricks. Make sure all the writing on your website is well-written – and the posts on any blogs interesting – and it’s certain to help with your website’s ranking.
And honestly, like most of the points we’ve made here, this one can be applied to any business as a whole. Provide something that’s original and high quality and you’ll have a better chance of success. If you have a business that stands out from the crowd with its originality – and reflect that through your website – then more people are likely to engage with it. Simple stuff maybe, but we thought it was worth saying.
As we mentioned before, there are a staggering amount of resources out there on the web when it comes to SEO. If this blog post has whet your appetite and you think you’d like to go even further when it comes to optimizing your site, we’ve compiled a list of some resources you might find helpful.
Moz: Moz is a fantastic SEO resource, featuring a number of solid tools as well as great guide to search engine optimisation (which is the perfect stepping stone from our guide here.) If you’re interested in learning more, check it out.
Google Trends: A fantastic way to see what’s popular at the moment in your business area. It can be a great way to tailor blog posts to specific topics or decide what to share on your business’s social media feeds for maximum SEO impact.
Google Keyword Planner: Another great tool from Google. This one is great for helping you decide which keywords to use when writing text for your business’s website. It’s a great way to seek out those lesser-known key terms.
SEMrush: SEMrush is another invaluable research tool, much like Google Trends, which we definitely recommend taking a look at.