Any other rules?
Certainly, for a product, being made in the UK brings with it some useful benefits. It provides a premium price point by comparison with the lower quality rival item made in China.
In the design world being based in the UK has benefits for our British clients in that they know that we understand their market already without having to have the basics explained. It’s very tough for a designer based 5000 miles away to get a clear picture of what the market is like for a coffee shop in Shoreditch, London. Equally for some overseas markets, British design is considered to be highly desirable. Among premium products and services in the middle and far-east, British design talent is often sought out for new projects. It’s probably why the UK design industry generated £85.2bn in gross value added (GVA) to the UK in 2016.
We would really suggest that anyone embarking on a branding process at least considers what part Britishness plays in their messaging. If it is relevant and powerful then it will certainly remain so long after Brexit is gone and forgotten.
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