Luxury Smart Home and Audio Visual business

Audio Visual | Security | Smart Home




Audio Visual | Security | Smart Home

Based in Bedford UK, Small Cloud provides integrated technology solutions for new build and home renovation projects. Offerings include Control and Home Automation systems, data networks and wifi, music systems and home cinema, lighting control, electric curtains and blinds, cameras and alarms, door/gate entry systems, and heating controls. We work with homeowners, architects, interior designers and property developers, providing simple to use and reliable solutions which engage people with technology. We have recently renamed Small Cloud – to Ghost AV, and the domain has been purchased. The name Small Cloud no longer fitted with the business’ services and overall proposition. (Origins of this was to provide network and tech support for SMEs) The rationale behind the Ghost AV name is “hidden technology”. The intended suggestion is that the customer is getting something very slick, smooth, high-end, seamless, that fits with their aspirational lifestyle. It’s not just Audio Visual, it’s also home automation (multiple sequences are set up using technology and a master hub, using an electronic interface to manage everything from one point, also including voice command tech, e.g. Amazon Echo etc.). It’s also lighting design and installation, security (cameras, gate entry, alarms etc.). AV is the hook though, with home cinema being the attractive centre piece. On the website the logo 'Ghost' will be followed closely by the words 'Audio Visual | Security | Smart Home'. It is also important that we can use the logo as part of 3 separate mini brands Ghost Audio Visual, Ghost Security, Ghost Smart Home. For example, we might have 3 different business cards, one for each of the mini brands; Ghost Security on an alarm box; Ghost Smart Home on an iPad interface design. The logo will be used on Website, Email footer, Facebook, Instagram, LinkedIn, Signage (this is a key requirement for our client – Michael wants to go for a board that can be put up wherever they’re currently working, it should be high quality, durable e.g. metal), Vehicle decals, Uniform, Business Cards, Brochures, Exhibition Material Customer Profiling Who:Architects, Interior Designers, Property Developers, Homeowners, Companies Personality traits: Tech savvy, Gadget lovers, Affluent, Modern, Minimalistic, Aspirational, Fun, BUSY, Entrepreneurial, Socially engaged, Age 30+ Please be aware of the fashion company GHOST®, a registered trademark, and try to make it look and feel different. Full brief with additional background info can be downloaded from here:-

Building and Materials




Attention grabbing

Quietly sophisticated











Sans serif


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