3. Trial & Error
Some soil just doesn’t have enough nutrients to grow certain plants and vegetables or requires special preparation. But of course until you try to sew the seeds first hand you can never be sure (unless of course you have already invested in special soil evaluation equipment). What goes mad in your garden and requires little maintenance? And what needs a lot of TLC? Is this volume of care worth the result?
You have to DO. It is fundamental that you try things to gain better understanding. What might not work in an overnight instant might be a long term gain. Then again it might not, ever, but this in itself can provide a lot of insight. It can shape your digital marketing campaigns moving forward and steer you closer to the areas that your online audience are interested in. These lessons will make the following years online marketing strategy all the better. And the worse case scenario is that you are still gaining exposure for all the trying. Try and do more.
4. Feed & Water
Overfeeding and overwatering can hinder the development of certain plants. It’s about correct timing, watching the weather and understanding the requirement of the plant.
Audiences are the same across industry. ‘Authority‘ is a huge term associated with being online. Google is using a type of authority indicator as a part of it’s algorithm ranking this means that website content needs to be informative and compelling, perhaps even shareable (we love it when our content gets shared – wink wink). Therefore quality over quantity, overfeeding online audience could backfire and result in a lesser following, you business might be perceived as a bit of a ‘spammer’. Yes it’s important to nurture, but ensure that it is quality, informative, helpful and shareable.
5. Share With Other Gardeners
Share a cutting, advice, excess produce and maybe even some seeds. This will undoubtably come back to you. The gardening community are usually a very welcoming bunch, often they are also very supportive to those that are trying to join in. Their ethos is to cultivate of course. Certainly this is evident with the ridiculous volume of tips to be found online, which goes to show that it is not an exclusive club. Being a part of this sharing community will introduce you to new things, new techniques, tips and information.
The marketing community is naturally connected as you would expect. For online marketing, there are a number of groups to join on LinkedIn & Facebook as well as communities on platforms like Slack. These too can be very welcoming groups. A lot can be learnt from following the conversations and alliances can be made. This may aid in supporting areas like guest blogging and backlinks. Not forgetting that these are a huge group of experienced marketers who are on hand to try to answer questions or provide their opinions. Obviously your competitors might not be as accommodating, but do reach out to marketers in other industries and follow those that have a wealth of experience. For more reading on online marketing tips and explainers we recommend the Moz Blog and Neil Patel’s Blog